Experience
15+ years in international finance, from FMCG to global consumer goods
Senior finance leader in transformation, operating models, FP&A, commercial finance and controls, based in Amsterdam.
What I do
Capabilities
I work across the full finance cycle, from designing the structure to supporting the decisions it exists for.
Finance transformation
Operating model design, process harmonisation, SAP implementation and reporting architecture, including starting from a blank page.
FP&A and performance
Budgets, long-range plans and rolling forecasts, with monthly and quarterly reviews that set out risks and opportunities clearly.
Commercial finance
Pricing waterfalls, margin scenarios, trade spend, A&P and gross-to-net governance, working closely with commercial leaders.
Controls and compliance
Internal controls and approval frameworks, close discipline and audit management under US GAAP, IFRS and SOX.
Operating models
Distributor and outsourced models, retained versus outsourced role design, and governance of 20+ third-party partners.
AI-enabled finance
Applying AI and automation to reporting and FP&A, with Power BI and Excel foundations and clear guardrails.
Supply chain finance and cost control
My early career was in supply chain and operations finance at FMCG manufacturers, with a focus on production costs, margins and cost control.
Golf Dondurma
Production cost analysis, supply chain margin management and seasonal demand variance, with cost control and governance for manufacturing subsidiaries.
Kellogg Company
Financial control and management accounting, with a focus on food manufacturing cost structures and P&L performance.
Ülker Çikolata
Supply chain finance role covering budgets, rolling forecasts and performance reporting, with brand, channel and SKU analysis.
Selected results
What changed because of the work
Global Emerging Markets, Hasbro
Joined at project start with no finance infrastructure, processes or team. Designed the operating model, governance, controls, SAP configuration, reporting and planning cycles across 20+ markets.
Distributor operating model
Directed the move of loss-making local entity operations to a profit-generating distributor model in five markets, redefining retained and outsourced roles. The markets became profitable within one to two years.
Budget, long-range plan and forecast
Introduced the unit's first annual budget, multi-year long-range plan and rolling forecast, with KPI frameworks and monthly and quarterly business reviews.
Data, systems and dashboards
Defined the chart of accounts, reporting hierarchies and master data ownership, then built Power BI and Excel dashboards that replaced manual reporting.
Career
Career history
Head of Finance, Global Emerging Markets
Hasbro · NASDAQ-listed consumer goods
Joined the business unit at inception and led the end-to-end finance build across a 20+ market distributor portfolio in EMEA, APAC and Latin America.
Transformation
- Designed consolidated and stand-alone market P&Ls, reporting templates, close cadence, planning cycles and performance reviews.
- Led SAP configuration across regional entities: chart of accounts, cost centres and reporting hierarchies.
- Established master data governance for customer, vendor, SKU, pricing and costing.
- Built Power BI and Excel dashboards from zero, standardising data flows and automating manual reporting.
Operating model
- Led transitions in five markets, making them profitable within one to two years.
- Governed the performance of 20+ third-party distributor partners.
- Co-led gross-to-net restructuring across markets (domestic vs FOB, retail vs distributor).
Controls and compliance
- Built the internal controls and approvals framework with the Regional Compliance team.
- Established month-end discipline across accruals, trade spend, marketing and inventory reporting, to US GAAP and SOX-aligned standards.
Commercial partnering
- Finance partner to the BU General Manager on investment priorities, budget, forecast and long-range plan.
- Built pricing waterfall and margin scenario models for commercial negotiations.
- Led ROI evaluation for trade investment and marketing, and business cases for market entry.
- Led trade-spend reviews with Sales, and set entry points and benchmarks for allowances.
FP&A and planning
- Introduced the first annual budget, long-range plan and rolling forecast cycles.
- Partnered with Commercial on inventory reporting and accurate GM% and VM% tracking.
- Delivered MBR and QBR decks on risks and opportunities against prior year, forecast and budget.
Team
- Mentored and coached direct reports, building a culture of self-improvement and accountability.
Financial Manager, Turkey, MENA and Eastern Europe
Hasbro
- Ran monthly performance cycles (actuals by Day 4), quarterly outlooks and annual budgets for a 15+ country cluster in a matrix organisation.
- Governed pricing, trading terms, A&P and gross margin by channel, brand and market.
- Delivered monthly performance packs for Country Heads and regional leaders.
- Designed target-setting frameworks and KPI scorecards, and governed SOX-compliant controls and US GAAP reporting.
Budget & Reporting Executive, Supply Chain & Operations Finance
Golf Dondurma · PE-backed ice cream manufacturer
- Acted as liaison with private equity investors, preparing Board decks and reporting packs.
- Delivered production cost analysis, seasonal demand variance and SKU-level gross profit reporting.
- Supported international financial audits for group entities.
Financial Control Specialist, Supply Chain & Operations Finance
Kellogg Company · NYSE-listed FMCG
- Management accounting, P&L performance reporting and food manufacturing cost structures.
Budget & Reporting Assistant Specialist, Supply Chain Finance
Ülker Çikolata · BIST-listed FMCG
- Budgeting, rolling forecasts, brand, channel and SKU analysis, and Board of Directors presentations.
Background
Credentials and skills
Education and certifications
- Microsoft Certified: AI Business ProfessionalMicrosoft, March 2026
- AI Fluency: Framework & FoundationsAnthropic, 2026
- Claude 101, Certificate of CompletionAnthropic, 2026
- CMA CandidateActively pursuing, 2026
- Bachelor's Degree in EconomicsIstanbul University, 2001–2006
Systems and methods
- SAP, Power BI, Advanced Excel
- Generative AI, workflow automation, AI-powered analytics
- NPV, ROI, DCF, long-range planning, scenario planning
- Pricing waterfall models
- US GAAP, IFRS, SOX
Experience across
- Listed multinationals and PE-backed companies
- Consumer goods, FMCG food, confectionery, ice cream
- Emerging markets distribution
- Shared services and outsourced models
- English (fluent), Turkish (native), Dutch (conversational)
Contact
Let's talk about finance, transformation and AI
The best way to reach me is through LinkedIn.